Our consumers, retail and wholesale customers were not getting a clear branded feel. The wholesale website was totally different then the retail website. It almost felt like they were dealing with two types of businesses. Further, we wanted to upscale the brand of the website to engage more consumers to purchase our patented plants. With our current website you really could not see the plant, and the plant looked not alive.
From a business perspective we needed to have a more secure website which needed less support of the cart module, and for it to be automated with our backend product inventory system. Also we wanted more automated marketing ability.